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STRATEGIC COMMUNICATIONS. MEANINGFUL RESULTS.

Helping brands, leaders, and organizations create meaningful visibility through media, strategy, and communication.

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TRUSTED BY ORGANIZATIONS ACROSS CANADA
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ABOUT PRAID

Your Trusted Partner in Public Relations and Advocacy

PRAID is a full service public relations and advocacy firm helping organizations communicate with confidence, influence audiences, and achieve meaningful outcomes.

With more than 20 years of experience, PRAID combines strategic insight, creative storytelling, and industry expertise to deliver measurable impact.

LEARN ABOUT PRAID
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Smart Strategies. Stronger Connections.

We provide customized communications and advocacy solutions designed to deliver results.
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Media Relations

Build awareness and strengthen public perception through strategic media relations.

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Content Writing

Develop compelling messaging that connects with audiences.

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PR & Consulting

Strategic communications planning and advisory support.

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Marketing

Integrated communications campaigns and reputation management.

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WHY CHOOSE PRAID

Experience.
Insight.
Impact.

PRAID combines strategic thinking, creativity, and communications expertise to help organizations navigate complex challenges and achieve measurable outcomes.
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20+

Years Experience

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60+

Clients Across Canada

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200+

Successful Campaign

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11,000+

Media Contacts

Strategic Impact Highlights

We provide customized communications and advocacy solutions designed.

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Recruitment & Talent Acquisition Campaign

  • Increased stakeholder engagement
  • Enhanced media coverage
  • Strengthened public awareness
Community-engagement

Public Health Advocacy

  • Community engagement
  • Policy awareness
  • Strategic communications
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Decarbonization & Clean Energy Transition

  • Investor communications
  • Public engagement
  • Awareness campaigns
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Arts & Culture PR

  • Community outreach
  • Media relations
  • Events marketing

WHAT OUR CLIENTS SAY

"Choices has been working with PRAID to highlight our incredible team of nutrition professionals and create health-based content to help readers and viewers make informed, healthy choices. With ten locations in several markets across BC, PRAID has worked diligently—and passionately—to connect us with local communities and help reinforce our commitment to being the leading grocer of local, organic, and specialty foods. PRAID has incredible energy and has always done everything to support our local brand."
- Tyler RomanoMarketing Manager, Choices Markets
- Tyler Romano
"PRAID helped House of VR get off the ground when we launched. By getting us exposure on TV, newspapers and lots of blogs, PRAID was instrumental to our early success as a business. Would definitely recommend!"
- Jonah BrotmanFounder and CEO of House or VR
- Jonah Brotman
"Though my book was picked up by a big publisher, I quickly realized that much of the marketing would fall on my shoulders. I felt completely overwhelmed by the task of North American book launch and promo. PRAID's network was vast and diverse. / was delighted to be a guest on CBC and CTV and interviewed for The Globe and Mail. Throughout my book launch PRAID has offered creative approaches and trend insights that are invaluable for a new author."
- TamaraJacobi, CEO of Tailwind Jungle Lodge and author of Wildpreneurs
- Tamara
"We've reached over 1-million audience impressions through traditional and digital media, and this has helped us tremendously with our recruitment efforts. We often consult with PRAID, as we determine the most cost-effective ways to allocate our budget for public outreach. As a result, using PRAID's services has increased our traffic and overall brand awareness as being one of the top employers in Canada. PRAID is our #1 to-go external PR and marketing communications agency and we always look forward to working with them. If you're looking for help in PR and marketing communications, / would recommend considering PRAID, as they always go above and beyond!"
- Heather MayfieldPeople & Culture Team Manager of Lush Cosmetics
- Heather Mayfield
"We hired PRAID to announce the launch of our corporate retreat planning business, Retreatify. Working with PRAID has been amazing! Because of them, we've received a large business feature in The Globe and Mail's business section and have been reaping the benefits ever since. As our business grows, we continue to use PRAID as our preterred PR agency and would highly recommend them for any PR launches, announcements and media relations."
- Nir ZahaviCo-founder & CEO of Retreatify
- Nir Zahavi

20 Years of PRAID

BC-Culture-Days
BONDI-Energy
Toronto's Microblading Queen
CBRC conference
Choices-Markets
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House-of-VR
Public Relation
Peter-Ricq-“Once-Our-Land”
Vancouver-Queer-Film-Festival
Wildpreneurs
LATEST NEWS & INSIGHTS

Industry Updates, Insights & Announcements

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PRestige-Award-2026

PRAID Nominated for CPRS PRestige Award 2026

Discover how a community-centered, multilingual campaign earned PRAID a Best Integrated Communications Campaign nomination.

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Build-Community-Support

Advocacy Campaigns That Inspire Action and Build Community Support 

In an increasingly connected world, organizations must do more than...

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Importance of Reputation Management

Importance of Reputation Management in Today’s Digital World

In today’s digital-first world, a brand’s reputation can influence customer...

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Media-Relations-Helps-Organizations

How Media Relations Helps Organizations Build Credibility?

Building trust and credibility is essential for every organization. In...

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Strategic-Communications

What Is Strategic Communications and Why Does It Matter?

Great communication doesn’t happen by chance, it happens through strategy....

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FREQUENTLY ASKED QUESTIONS

Strategic Communications That Create Meaningful Impact

At PRAID, we help organizations build awareness, strengthen stakeholder relationships, and communicate with confidence. Through strategic communications, media relations, advocacy campaigns, and public affairs initiatives, we develop customized solutions that connect organizations with the audiences that matter most.

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Let’s build communication strategies that drive results.
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